THE BRIEF
We want you to make the old, new again, celebrating the bizarreness of bygone Britain. Please design a brand and visual identity that takes an old fashioned food, and makes it the next must-have aspirational IT-item. Helping bring forgotten favourites back, making them fit for ’26.
Consider how you can build your brand beyond just pack, what does its world look like?
// DOWNLOAD THE BRIEF //
THE FULL LIST
Entrants are more than welcome to pick which ever by-gone food tickles their tastebuds.
Need a little help kick starting an idea? Grandma has left her shopping list on the counter for ingredient inspiration.
GRANDMA'S SHOPPING LIST SWEET
Spotted Dick // Fool // Tottenham Cake // Malt Loaf // Marzipan // Humbugs // Mint Imperials // Barley Sugar // Liquorice // Turkish Delights // Horehound Lozenges // Coltsfoot Rock // Pontefract Cakes // Fig Rolls
SAVOURY
Jellied Eels // Tinned Tongue // Pâté // Black Pudding // Laverbread // Derbyshire Oatcakes // Welsh Rarebit // Corned Beef // Pease Pudding // Beef Extract Paste // Piccalilli // Capers // Cream Crackers // Water Biscuits // Saltines // Cock-a-leekie
