THE GLENLIVET
Spirits & Alcohol
Desire
Unearthing The Glenlivet
Identity born of heritage & fit for the future
The Glenlivet didn’t just play the whisky game; they were among its original architects. Guided by its "Original by Tradition" ethos, the brand is renowned for not only establishing the rules but also continuously breaking them, shaping the world of single malt Scotch whisky as we know it today.
In a category bogged down by worn-out clichés, The Glenlivet was ready to carve a new path. Our task was to craft an identity that would ripple through every touchpoint, creating belief in the brand’s promise as The original single malt Scotch whisky. Rule-breakingly delicious.
THE SMOOTH FLOWING ONE
Digging deep into its Gaelic roots, we uncovered a hidden gem: 'The Glenlivet' translates to 'Smooth Flowing One'. This discovery inspired a deceptively simple identity—one that blends understated elegance with a modern edge, honouring the brand’s rich history while looking boldly toward the future.
The smooth, flowing curve woven throughout the brand’s world mirrors the deep glen and River Livet where this iconic whisky is distilled. It also captures the effortless, smooth drinking experience that defines The Glenlivet.
PARTNERSHIP
As brand guardians, we've steadfastly supported The Glenlivet in introducing new propositions to the market, consistently infusing them with a signature style that is cohesive, compelling, and category defying.
From creating the prestigious decanter for The Glenlivet Eternal Collection to pioneering innovations like The Glenlivet Twist & Mix Cocktails and the forward-thinking Twelve Elements NFT Collection, we've supported The Glenlivet in honouring its rich legacy while boldly stepping into the future.
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