MOFREE
Food & Beverage
Manifesting MoFree
CRAFTING CAREFREE VIBES
In the ever-evolving world of plant-based milk, brands have moved beyond just “healthy” to embrace bold, in-your-face attitudes. Enter MoFree, a new brand from Dali Food Group in China, ready to shake things up with a carefree vibe—and, of course, cats.
Premium, plant-based, and packed with goodness, MoFree promises a pure, dairy-free experience full of plant nutrition, protein, and fibre. We were tasked with carving out a distinctive space for MoFree in this crowded category with an identity that embodies healthy, eco-friendly living.
HELLO KITTY
By blending bold simplicity with intricate textures and details, MoFree’s brand world radiates a playful, light-hearted spirit that sets it apart. We introduced the charismatic MoFree cat to craft a distinctive narrative across all touchpoints. Inspired by the brand name's direct translation—"Flying Cats"—this feline frequently soars alongside ingredients or lounges comfortably, creating belief in the brand’s promise of living freely and enjoying life on your own terms.
MILKING IT
MoFree’s simple, whimsical approach delivers a healthy, uplifting brand experience that makes consumers feel like the cat that got the cream. Oozing big brand confidence while still keeping the charm of a local favourite, this paws-itively purr-fect brand has already secured a prestigious Transform Asia Award.
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