DOVE
2020
Health & Beauty
Icons
Nurturing an Icon
Creative Partnership with Dove
Our creative journey with Dove, one of the world's most beloved personal care brands, has been one of enduring love. For two decades, our collaboration has transcended borders and categories, resulting in stunning design, award-winning sustainability innovation and brand-enhancing communication strategies that have been instrumental in propelling Dove to its current status as a £5 billion global leader.
REAL BEAUTY
Capturing Dove’s essence in a creative and nuanced manner requires finesse, as well as an intimate understanding of the brand’s powerful "Real Beauty" philosophy. Central to our approach is the ability to create premium experiences no matter the category or the price point. By honouring every element that defines this iconic brand, we make sure every touchpoint exudes beauty, trustworthiness, and unrivalled quality.
We’ve also crafted strategic guidelines to ensure that each of Dove’s assets are treated with the respect and pride they deserve. With roots deeply embedded in semiotics and the brand’s ethos, our leadership has been instrumental in maintaining Dove’s cohesiveness and unwavering strength across the globe.
TRUE BRAND GUARDIANS
In our view, the most valuable relationships are those that help you stay true while fostering positive growth. Our partnership with Dove exemplifies just that. Through brand guardianship, creative excellence, and game-changing innovation, we’ve helped create belief in Dove’s powerful promise of embracing beauty as a source of confidence and empowerment.
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