CUCINA MODERNA
2021
Food & Beverage
Taste
Stirring Up Cucina Moderna
REIMAGINING TRADITION
Cucina Moderna isn’t your Nonna’s pasta sauce. Crafted by visionary chefs, fearlessly putting an imaginative twist on tradition, Cucina Moderna is a culinary experience designed to disrupt and elevate the category with fantastic flavour and a bold dash of modern Italian style.
We did our part by cooking up a joyfully unexpected brand world, bursting with taste appeal and confidence to create belief in the brand’s promise of ‘Authentically Italian. Boldy Reimagined.’
DELICIOUSLY DISRUPTIVE
In masterfully combining the ingredients of rich traditions with contemporary Italian cuisine, our design helps positions Cucina Moderna as a game-changing force in the super-premium sauces category, revolutionising the way people perceive and experience Italian foods.
At the heart of Cucina Moderna’s visual identity is the brand’s logo, which acts like a bullseye to grab the attention of the modern cook. Derived from a contemporary Italian font, the ‘C’ epitomises craftsmanship and serves as a representation of the bustling kitchen countertop, where culinary magic unfolds.
BEST IN SHOW
Cucina Moderna successfully launched nationwide, expanding its reach to culinary enthusiasts across the US. In recognition of its outstanding design, the brand won Best in Show at The PAC Global Awards, solidifying its status as a new culinary leader that is stirring things up
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