ABSOLUT
2021
Spirits & Alcohol
Culture
Pushing Iconic Boundaries
Creative Collaboration with Absolut
Absolut is legendary, and as their creative partners, we’ve been right there in the mix, helping the iconic vodka brand launch award-winning limited editions and introduce bold new propositions to the market. With a deep understanding of Absolut’s premium, fearless identity, and our finger firmly on the pulse of modern culture, we’ve helped create belief in the brand’s ultimate promise of being The Vodka for Everyone. Always.
Together, we’re not just keeping up—we’re creating unforgettable experiences for Absolut fans across the globe, making sure the buzz around the brand never stops.
ABSOLUT MOSAIK
BORN TO MIX
Life is more exciting when you mix things up – and no one does it better than Absolut. As part of its BORN TO MIX platform, Absolut teamed up with musician, actor, and LGBTQ+ activist Olly Alexander to create Absolut Mosaik, a special limited edition to close out the year on a high note. We joined the party, designing a bespoke, boundary-pushing bottle that honours unity, diversity, and connection.
UNMISTAKABLY ABSOLUT
We reimagined Absolut's iconic bottle, introducing sleek lines that elevate its modern aesthetics while preserving the brand's distinctive silhouette. The interplay between the front and back labels adds a depth and a touch of drama, signalling that this limited edition is exceptionally special while remaining unmistakably Absolut.
Our next challenge was to translate Alexander's original artwork - a vibrant mosaic that captures the beauty of interconnection – onto the bottle. With attention to detail that harmonises Absolut’s brand principles and Olly’s vision, Absolut Mosaik’s design highlights the distinct qualities of each individual that contribute to a more profound and meaningful collective.
ABSOLUT HUNNI
CREATING A BUZZ
Absolut has always been the leader in flavoured vodka, but with competitors stepping up their game, the brand wanted to reinforce its premium, stylish edge. Our task was to help the iconic brand introduce a golden alternative to the fruity offerings swarming the market, with an impactful design that would make consumers' taste buds take flight.
THE BEE'S KNEES
Blending simplicity with powerful impact, we put a fresh twist on the iconic Absolut bottle, transforming it into a bee with bold black and yellow brushstroke stripes. This visually striking bottle not only sets Absolut Hunni apart from the crowd, but also reflects the natural, smooth, and delicious honey flavour within.
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