My desire to get involved with business and branding started in school.
I was spending my free time surfing YouTube and scrolling Facebook, but in the same day, was stuck in marketing class designing vintage-style posters and writing scripts for radio broadcasts. Technology was transforming marketing at a rate that was impossible to keep up with. Fast forward to right now, I like helping brands stay relevant amidst this rapid pace of change.
My view on packaging? It’s a beautiful constraint. Space to communicate with consumers is running out, and pack design principles lead the way for the future of all marketing. They force us to de-clutter and create instantaneous, intuitive experiences.