WE'RE BITING BACK

The idea runs riot across the streets and the feeds. From posters vandalised by vampires to blood-letting vending machines, every touchpoint is designed to raise pulses. Vamp Aid taps into cultural trends with Blood Bank T-shirts riffing on vintage tour merch, and guerrilla installations like fence spires turned crimson red.

At its heart lies a hauntingly clever monogram: a fang hidden in the V, a single blood droplet glinting within the A. When animated, the letters overlap and merge, creating a visual language that bleeds with dark emotion. It’s stylishly sinister, eerily elegant, and impossible to scroll past.

“The connection between vampires and blood donation is so instinctive, it felt like it had been waiting in the shadows all along. What really brought it to life was the copy. Those tongue-in-fang lines that balance humour and horror in equal measure. It helps make people stop and think, which is exactly what a great communication campaign should do.”

- Frank-enstein James, Design Director at JDO Global

“Every year, JDO lets its dark side out to play with a Halloween concept that celebrates the team’s imagination and craft. Vamp Aid pairs the ridiculous with the real. The absurdity of vampires with the seriousness of blood donation. The result is playful, purposeful, and yes, a little petrifying.”

- Rachael "The Ratchet" Skingle, Strategist at JDO Global

With Vamp Aid, JDO once again proves that imagination is in their blood, blending sharp thinking, bold identity, and a touch of the macabre to create a concept that truly raises the stakes.

Now it’s your turn to draw blood. Find your nearest donation point at my.blood.co.uk/where-to-donate