THE ROYAL TREATMENT

The range spans 20 SKUs across body wash, hand wash, scrub, deodorant, bar, and mist, brought to life through evocative variants. Each name and scent draws on recognisable motifs from the show that Bridgerton lovers will instantly recognise and appreciate, turning everyday care into a moment of romantic escapism.

Ben Oates, Founder and Executive Creative Director at JDO, comments, “This collaboration was about creating desire and talkability through beauty, storytelling and craft. Bridgerton brings emotional escapism. Dove brings credibility and care. Our role was to hold both in balance and create something genuinely collectible. In a saturated market, imagination is the differentiator, and this was a chance to do something truly beautiful for Dove.”

Bringing to life the campaign idea ‘The royal treatment every queen deserves’, the Dove x Bridgerton Collection transforms everyday cleansing into a quietly luxurious ritual. Dove’s iconic white architecture becomes a calm canvas for Bridgerton’s romantic world to unfold, where expressive, variant-led illustrations and delicate detailing echo the drama and elegance of the Regency era. Held in balance by generous white space and a bespoke Dove x Bridgerton wordmark, the design moves effortlessly between restraint and richness, creating a range that feels both elevated and unmistakably Dove.

JDO delivered a full ecosystem of creative assets, including high-impact point of sale designed to stop shoppers in their tracks, a range of key visuals for digital and print, e-commerce assets, enhanced content and e-commerce films. All were developed under extreme timelines and across multiple touchpoints, ensuring consistency, desirability and momentum at launch.

“With a beautifully expressive world and a fanbase that genuinely cares about style, mood and detail, Bridgerton felt like a natural partner for Dove,” comments Rachel Goldman, Senior Brand Manager of Dove Limited Editions at Unilever. “This collaboration was about creating something people would truly desire and want to share. The design is rich, romantic and instantly collectible, but it never loses sight of what Dove stands for. It’s another way we’re showing up in culture, finding new, meaningful ways to connect, while continuing to offer the care and trust people expect.”