STORY IN EVERY DASH

Presented in archival-inspired packaging, designed by the international consultancy JDO, this limited-edition release not only honours the rich history and expertise of the Trinidad and Tobago brand but also marks the dawn of a new era in cocktail craftsmanship.

Originally created by Dr. Johann Siegert as a medicinal remedy for stomach ailments, ANGOSTURA® grew under the guidance of his son, Don Carlos Siegert, who brought the brand to Trinidad in the 1870s. Under his leadership, ANGOSTURA® Aromatic Bitters became indispensable in both cocktails and cuisine. Today, they are a staple for bartenders, cocktail enthusiasts, and home cooks alike – limited only by the imagination of those who use them.

Drawing inspiration from this illustrious history, JDO crafted an ultra-premium design that evokes intrigue and sophistication, inviting consumers to explore the brand’s heritage and its unparalleled ability to elevate cocktails— a tradition that has thrived for two centuries.

The limited-edition box, resembling a fine book, houses a single bottle of bitters. Its sleek black label, adorned with gold foil and an elegant filigree pattern, reflects the brand’s prestige and legacy. The dark academia aesthetic of the design transports consumers into Dr. Siegert’s secret library, where two centuries of Angostura’s history are preserved.

Inside, "A Story in Every Dash" highlights ANGOSTURA® bitters’ pivotal role in cocktail culture, underscoring the brand’s commitment to innovation and mixology excellence. Turn the page, and the story of Angostura’s oversized label and iconic bottle design unfolds, revealing the legacy behind this timeless symbol of quality and craftsmanship.

"ANGOSTURA® is the global leader in bitters—an iconic product every bartender has in their arsenal and every consumer knows. Its defining visual equities are sacred and have never been altered like this. Our approach was to respect and elevate these equities, giving them a premium twist to mark this bicentennial milestone, all while staying true to the brand. ANGOSTURA® didn’t need to be changed; it simply needed to be celebrated."

- Ray Smith, Creative Director at JDO