KEEP HER CONFIDENT

JDO joined the team and was tasked with sparking excitement and buzz around Dove’s Body Confident Sport Program and their collaboration with Venus Williams. The result is an exclusive canister housing three striking beauty bars in vibrant tennis ball green, all infused with a refreshing passionfruit and lemon balm scent chosen by Venus herself. Each bar is stamped with “CONFIDENT,” embodying the campaign’s spirit.

Modelled after a tennis ball canister, the white container features Dove’s iconic wordmark and a gold dove emblem, with “Venus” prominently rendered in bold typography. The design is completed with the hashtag #KeepHerConfident and Venus Williams’ signature, making it a highly sought-after collectible.

This launch comes at a crucial time, as Dove’s 2023 research reveals that 45% of girls worldwide stop participating in sports by age 14—twice the rate of boys—primarily due to body confidence issues. The Dove x Venus #KeepHerConfident Beauty Bar supports the Body Confident Sport program, an innovative initiative developed with Nike to boost body confidence in girls aged 11-17 through scientifically validated coaching tools.

Ben Oates, Executive Creative Director and Founder of JDO, commented, “Partnering with Unilever and Venus Williams on this project was an exceptional opportunity. We leveraged over a decade of expertise in working with the Dove brand to create a design that not only looks spectacular but also conveys a powerful message of confidence and empowerment.”