EMPOWERING REAL CONFIDENCE

04 / 03 / 26 WORK

JDO Brings Fresh Energy to The Dove Self-Esteem Project

55% of girls globally struggle with low body confidence. It holds them back from expressing themselves, chasing goals, and believing in their potential. The Dove Self-Esteem Project exists to change that.

Since 2004, it has been the world’s largest provider of body confidence education, and Dove now aims to reach over 250 million young people by 2030.

JDO is proud to support this vital mission. As long-term partners, we helped rebrand The Dove Self-Esteem Project and develop a comprehensive brand toolkit that gives the initiative a bold, fresh identity. The new look combines Dove’s authority and trust with youthful energy and self-expression. A new logo and bespoke typography give the brand a voice that is approachable, authentic, and inspiring.

Vibrant colours, expressive photography, and playful graphic elements bring the identity to life across all touchpoints from educational materials and digital channels to in-store activations and Dove products worldwide.

Our team also got hands-on. On Dove Day, Executive Client Partner Helena Graves and Client Partner Charlotte Fountain volunteered to run one of Dove’s self-esteem workshops at a London primary school. The session created a safe, engaging space for pupils to explore body confidence and appearance ideals, bringing the project’s purpose to life in a tangible and meaningful way.

"Our work on the identity was about making this important initiative feel part of the Dove world, while giving it its own energy and personality, full of self-expression and positivity. Working with our long-term partners at Dove on this project, and volunteering in schools, was a chance to do something different and make a real difference."

- Helena Graves, Executive Client Partner at JDO Global

With its refreshed identity and hands-on approach, The Dove Self-Esteem Project continues to empower young people to dream boldly, act bravely, and become their truest selves.

For us, this was an opportunity to be true partners with Dove in both creativity and purpose, helping an initiative we deeply believe in reach even further.

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