ELEVATING EVERYDAY BEAUTY

The campaign’s visuals bring this to life, using real, engaging imagery that celebrates black women, highlighting their strength and beauty while underscoring SheaMoisture’s commitment to both natural ingredients and efficacy.

“The campaign needed to connect with black women, ensuring they feel part of a larger community where SheaMoisture is not just a brand, but a true ally. We worked closely with the amazing Amilcar Gomes from the very beginning to create something that was real and rich with meaning. Every creative choice was made to create belief in the brand’s promise to empower through care, protection, and support.” 

- Mariana Kertész, Design Director @ JDO Global

“All the creative, from the messaging to the visuals and TV spots, was crafted to make one thing unmistakable – SheaMoisture is a brand that shows up for black women,” comments Gomes. “This campaign does that by celebrating body diversity and the unshakable confidence black women carry into every room they enter.”

“The creativity and support of both JDO and Amilcar was crucial in developing a campaign that truly speaks to the unique needs of SheaMoisture’s community. We’re proud to be a brand that empowers black women to feel strong, confident, and genuinely cared for.”

- Susan Mayberry, Associate Director of Design for Retail Innovation, Skin Cleansing & Deo at SheaMoisture