Seamlessly blending Dove’s minimalist elegance with Crumbl’s playful, cookie-inspired charm, the packaging feels premium, vibrant, and downright delectable. For the first time ever, Dove’s iconic white design embraced a bold new twist, adopting Crumbl’s signature pink—a nod to their instantly recognisable cookie boxes.
“This collaboration gave us an opportunity to connect with Gen Z through consumable content, both online and instore, driving craveability and talkability,” comments Ben Oates, Founder and Executive Creative Director at JDO. “In today’s saturated market, standing out requires bold, imaginative moves—and that’s exactly what Dove achieved with this unexpected partnership with Crumbl. From a design perspective, it was a chance to subvert the timeless elements of the brand with a playful twist and a sense of joy.”