JDO is delighted to announce that we have won a prestigious silver Pentaward for our ‘too beautiful to throw away’ design of Dove’s new Body Wash Reusable Bottle & Concentrate Refills.

This sustainable body wash system provides eco-conscious consumers with a simple solution to reduce their impact on the environment while still achieving instantly soft skin, lasting nourishment with the same Dove care they love.

Simple, sophisticated, and absolutely stunning, our design embraces Dove’s iconic visual principles whilst also conveying the innovative sustainable proposition in a clear and compelling way.

The Pentawards celebrates global excellence in packaging design and has received over 20,000 entries since its launch in 2007. That’s one of the reasons why we are incredibly proud that our agency has been recognised for our beautifully disruptive, sustainable design for the brand leader in Real Beauty.

“As eco-conscious designers, we believe that the problem with packaging waste can be solved in part with better packaging,” comments Fiona Florence, Managing Director at JDO. “This award is particularly special to us as it demonstrates that positive change for the planet is not only possible, but has the opportunity to be simple and beautiful too.’’