JDO New York Welcomes Yuliana Safari as Strategy Director
JDO New York is strengthening their strategic leadership with the appointment of Yuliana Safari as Strategy Director. A force in brand and customer experience strategy, Yuliana brings nearly a decade of expertise in shaping brands that don’t just compete - they set the benchmark.
”From Uber and HSBC to Eucerin, Coty, and Clean Slate, Yuliana has worked across industries, delivering incisive insights that fuel brand transformation, cultural relevance, and business growth.
With a background spanning CPG, financial services, nonprofit, and tech, she has helped brands forge deeper emotional connections and drive impact beyond the bottom line. Her strategic acumen has earned her over 10 major industry awards, including One Show, D&AD, and Clio. At JDO, we create belief - in brands, in ideas, and in what’s possible. Yuliana embodies this ethos, combining strategy and creativity to help brands drive growth, lead their markets, and build lasting value.
“Yuliana’s ability to fuse business intelligence with cultural insight is exceptional,” says Ed Silk, JDO's Global Head of Strategy. “She brings a level of strategic depth and creative vision that will elevate how we shape brand experiences. We’re thrilled to have her on board.”
“JDO is an agency on an incredible trajectory—working with world-class brands, driven by a team of experts with the vision and energy to push brand design into the future,” says Yuliana. “It’s the perfect time to join, and I’m excited to be part of a team that’s not just responding to change but driving it.”