RAW is all about giving emerging creatives a chance to showcase their creativity in a way that’s forward thinking and boundary-pushing. This year, we're calling on the next generation of talent to rethink bar snacks as we know them, crafting a premium brand that matches the elevated environments they’re enjoyed in and the drinks they’re paired with.
But this isn’t just about designing a pretty pack. RAW25 is asking budding creatives to create a full-on brand world with a unique serve ritual - whether that’s a classic packet, an unexpected vessel (teacups, anyone?), or something completely wild, like bar staff theatrically tossing peanuts straight into patrons’ mouths. To help generate ideas, we've created a custom generator that will assign a beverage, flavour, and consumer to inspire their concept. All that’s left is for them to bring the creative spark and a hunger for more.