IT'S A WRAP

On June 19, we gathered at JDO’s London studio to celebrate the 15 incredible shortlisters who cracked the brief wide open. The energy was high, the work was smart, and the future of design felt very, very RAW.

Taking the top spot this year?
🎉 Charlie Maccreedy from Lincoln School of Art with Porker Face—a high-stakes spin on pork scratchings. This bold, unapologetic concept brought casino flair to the bar snack aisle. With a design that deals you in, it was a gamble worth taking—and it paid off.

Our judges also recognised two brilliant runners-up:
⭐ Ethan Wright from Lincoln School of Art with Snackrifice – a fiery breadstick brand in matchbox style packaging that’s a burn of historic storytelling.
⭐ Jordan Ridgeway from Lincoln School of Art with Onda – a vibrant music-inspired plantain crisp that brings Cuba’s bold spirit to life.

“This year, JDO RAW reached new heights, showcasing an extraordinary calibre of emerging talent, making selecting a winner no small feat. Beyond giving young designers a strong start, RAW provides a direct line to the creative pulse of the next generation. It’s a rejuvenating experience that keeps our studio fresh with energy and passion for our craft. A big congratulations to the winners, the shortlisters, and everyone who took part.”

- Paul Marsh, Associate Creative Director

Since its launch in 2003, JDO RAW has become a respected creative platform, attracting top talent from leading design schools across the UK. Every year, it reminds us why we do what we do: to champion new voices, challenge stale thinking, and keep creativity alive and kicking.

A huge shoutout to the rest of this year’s shortlisters:
Abigail Ahmad, Ciara Gough, Emily Pearson, Emily Stewart, Joshua Doorbar, Luke Wilson, Deeya Sajnani, Riti Rajadhyaksha, Saffron Allison, Stacey Reed, Thomas Aggett, Veronika Russakova, and Yuen Shan Leung.

Thank you for bringing the heat.

We’re already scheming for RAW 2026. Want in? Get in touch: contactus@jdoraw.com